ClosettCandyy Glow Up: New Logo & Branding!!


I'm thrilled to finally be sharing this post. It’s been on my mind since before the big bad COVID hit, but I didn't feel it was the right time to announce. So I held off on the announcement and worked on the design updates behind the scenes...


Now some of you may have already noticed this glow up because *technically* my social media and website have reflected this new look since May. Or, you might not have even have a clue that things have changed...


Either way! I’m so so happy to finally be sharing the full look. And here’s why I wanted to seek professional help to refresh the ClosettCandyy brand in the first place:


When I lost my job at the end of 2017, I pivoted ClosettCandyy from a blog into a business. I was excited, nervous, and spent my time figuring out the services I could offer while trying to make ends meet by managing social media accounts for a few local businesses. I didn't have time to think about what I wanted my branding and messaging to be, and I certainly didn't have the time or knowledge to build a business plan. So I did what I could with what I had. I was frequently complimented for my branding because it was consistently pink and blue, but I wasn't satisfied with those two colours or my fonts—and really just wanted the experience of working with a professional.


At the beginning of 2020, after my first successful year of only working on ClosettCandyy (no social or web clients to pay the bills), I decided this would be the year I’d invest time and money into the #ClosettCandyy Brand. I wanted to refine my messaging and target audience, but most importantly to me—I wanted to focus on a group of fonts and colours that I enjoy seeing repetitively, aren't saturating the market, and are representative of my style. I wanted a guideline to help me stay true to my vision and remind me of my purpose—and the talented Kendra Deen helped me do just that :)


Feel free to peek around the site if you haven't in a while! I gave the home page and many others a facelift in terms of design, fonts, and colours.

Thank you for being here. Your support keeps me going!


xx Jesse

About ClosettCandyy

ClosettCandyy offers styling and wardrobe consultation services to individuals and brands who are looking for a less-is-more approach. Basically, all the good stuff you're looking for from a stylist but with less environmental impact, less waste, less overwhelm and less bullshit.
Serving the areas of Kingston, Ontario and beyond.
Virtual sessions are available.
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